Path Towards Advance Web Designing Part 3 – Visual Hierarchy - 2

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In last part of this series, we have explored the various tools to enhance our designing on various canvases like web and mobile user interfaces. Keeping the tune continue, we will explore more tools and other factors affecting designing of visual hierarchy.


The next tool is contrast, which can deliver relative importance of UI elements and in combination of other elements, particularly with colors, it delivers strong message and establish stands in visual hierarchy. Using aforementioned tools, visual designers can create an order between elements and assign capabilities them to deliver something meaningful in design.


Layout tools like alignments and repetitions as well as positions or proximities are offering some advancement in hierarchy design, particularly in age of responsive designing where intricacies are enough to deliver effective message even in touch gestures like experiences.


Through proximities, densities, and styling, designers easily create sub-hierarchies with a single UI or page. Therefore, keeping relationships between the elements through adequate spacing despite uniting them in a balance and keeping their personality intact is an art in itself for seasoned designers.


Style can use other tools in hierarchy to embrace and transcend their effect and offer exclusive look & feel to the design. Therefore, many designers infuse impacts on overall design through extra styles and further polishing them. Today we have responsive design and Single Page Application like concepts to work on new forms of devices like smartphones, tablets, and now wearable devices. Thus, designers have new set of design challenges along with new opportunities.


Audience Behavior & Visual Hierarchy

If you have enough study of the different cultures and their behaviors towards a design or literature, you may have noticed that majority of cultures and their people are reading texts or looking at any design in some particular sets of patterns. For instance, we in ease and west read pages from left to right (except in Middle East) and go from top to down in any design or interface.


In recent fast-paced life styles, people generally scan the pages or interface instead of go through and they have some particular scanning patterns. Recent observations on web and mobile landscapes reveals that we use whether F-pattern or Z-pattern for scanning the interface or web page.


F-Patter for Scanning Hierarchy

When users look at the page, they begin from the top-left of the interface and go horizontally to the top-right. They repeat same pattern in consecutive scan and proceed downwards gradually. Thus, if you look hit map in analytics, you will find if in F or E shape. This pattern mostly applied on the traditional interfaces where content has heavy-text part and articles, blogs, etc., which are falling in this category.


If designers want take some design clues for such kinds of interfaces, they should align important elements or info in left and use short, but bold headings as well as bulleted content in following sections to facilitate F-pattern users more.


Z-Patter for Scanning Hierarchy

Contrary to the F-pattern, general categories of web pages or interfaces, which have ads, products, and other visual content with scanty texts can use designing for Z-pattern.


In Z-pattern behavior, users begin similar ways as in F-pattern from the top, but don’t repeat horizontal scanning when let down on the interface. Users instead, jump directly to the center or below portions of the top of the page from the top-right end and again run horizontally in same manners as previously done. This movement can be drawn on interface in Z-form so it calls Z-pattern.


The obvious benefits of Z-pattern favoring design is we can place important elements on the top and can leave some big space for header banner or for carousals. This way we get freedom to deign in particular block pattern and take advantages in responsive designing more.



We can say that if you have smart, skilled, and experienced designers, you can take benefits of their understanding or visual hierarchy and capabilities to apply design patterns effectively in your web UI or mobile UI designing. If you have Lujayn like team in your favor, you can know that how they prioritize your information and develop sumptuous yet functional visual hierarchy for a successful designing project.