In order to use colors effectively there is color theory prevailing in the market. Let’s check it upfront before jumping in to the web design process.
Fundamentally, color theory is nothing but the practice of using meaning behind each color we involve in design to exert some sort of sensory experiences on the onlookers of the design. If we applied this practice in web design using some advance knowledge of the meaning (or effects colors create) in thoughtful ways, we can achieve numerous things in web design. Color theory involves complementation, contrast, and vibrancy through interactions of colors.
During web designing, designer creates the style of the website, movements the website makes, and emotions the website generates to solve the purposes of the website and selection of colors directly influences the entire process. Therefore, let’s know first the meaning of colors on the website at basic level and how the interactions of colors solve our website problems through complementation, contrasts, and vibrancy of colors.
In color spectrum, we have:
- Primary colors: red, blue, and yellow
- Secondary colors: orange, green, purple, etc. We can get secondary colors by mixing primary colors
- Tertiary colors: like yellow-green, blue-green, etc. We can get tertiary colors by mixing primary and secondary colors
We know colors evoke emotions and based on that we can classify them like:
- Warm colors: red, yellow and orange are mean to evoke warmth feelings in the mind of onlookers
- Cool colors: blue, green, purple, etc. colors are mean to make people think of cool and chilly
- Neutral colors: grey, brown, etc. colors don’t create much of an emotion in the mind of onlookers
Besides these general categories of properties, each color has its own personality and properties exhibiting on various mediums. Let’s check some of them:
- Positive side- fire, power, passion, importance, energy, and excitement
- Negative side - rage, emergency, and anger
- Positive - happiness, joy, sunshine, cheerfulness, childlike exuberance, etc. emotions
- Negative - ignorance and deceit
- Positive - joy, intelligence, brightness, energy, optimism, and happiness
- Negative - caution, criticism, laziness, and jealousy
- Positive – nature, healing quality, growth, harmony, safety
- Negative - money, greed or jealousy, lack of experience or a beginner in need of growth
- Positive – peaceful, calming, stability, expertise, trust and dependability
- Negative - depression, coldness, and passiveness
- Positive – royalty, sophistication, wealth, luxury, spirituality, creativity, magical feeling, promoting creativity and feminine qualities
- Negative - gloominess and sadness
- Positive – correlated with power, elegance, sophistication, and
- Negative - associated with death, mystery, the unknown, grief, mourning, and sorrow
- Positive – purity, innocence, cleanliness and safety
- Negative – cold, distant, winter’s harsh, bitter qualities
Color Properties in Color Wheel
Based on the locations of the colors in color wheel, we can categories colors further to use practically in web designing.
- Complementary Colors: When two colors are selected from opposite ends of the color spectrum and they complement each other as a pair to create desired effects they term as complimentary colors like blue and orange, purple and yellow, and red and green. With complementary or compound color scheme, web designers have freedom to bring the visual appeal in the designs.
- Analogous colors: When two colors are selected from the same area of the color spectrum, they usually match fairly well, but they create a bit contrast when applied together. With analogous color schemes, designers bring vibrancy and subtle contrasts in the design.
By using an Equilateral Triangle in triadic color scheme, you can assure the equal vibrancy and complement of colors for each other properly.
How to use triadic color scheme:
- Select your base color from the color wheel
- Draw an Equilateral Triangle from your selected base color
- Where three points of your drawn triangle ends, those colors become your tri-color scheme
Never use colors without any intention or purpose, but try to use appropriate colors according to the nature of your audience and the message you want to deliver, feeling or emotion to experience on your website. Team of talented web designers at Lujayn is doing it and it reflects as the successful projects in its portfolio.